Overview

This online workshop offers an overview of successful social media strategies that nonprofit and faith-based organizations can embrace to maximize donor engagement. The use of the Internet to make philanthropic decisions is significant and will continue to grow.

Does your organization have an online giving portal? It should. As online fundraising tools have matured, they have become more user friendly and no longer require technical expertise. These new tools allow organizations to communicate more effectively with prospective donors and increase contributions. Social media levels the playing field.

Research indicates that donors want to be connected with organizations they support beyond giving money, and that these connections lead to more donations. Social media is a means to this end. As the economic downturn forces donors to re-evaluate relationships with nonprofits, now’s the right time to engage donors and create a lasting relationship.  

In this workshop, we will explore:

1.         What is social media?
2.         Why does social media work for nonprofits?
3.         The pros and cons of social media
4.         What types of donors use social media?
5.         What type of donor engagement are you looking for?
6.         What are the first steps in social media?
7.         How to utilize Facebook
8.         How to utilize Twitter
9.         How to utilize YouTube
10.       Case studies of how successful nonprofits use social media

Mojo's Special Guest: 

Lindsey Patten, Consultant (NotesforNonprofits.blogspot.com)

Lindsey Patten has spent her life scribbling, never realizing that it was leading toward her purpose. After several years working for both corporate and non-profit companies, Lindsey discovered her passion was in nonprofit enterprises and attended Humber College where she received her graduate honours certificate in Fundraising and Volunteer Management.

She has had the opportunity to write for a variety of mediums including newsletters, direct mail campaigns, blogs, articles and more. Her sharp editing skills coupled with her ability to write quick and efficient prose and web expertise have given her opportunities to work for a diverse list of clients. Her marketing background coupled with her fundraising experience has allowed her the unique opportunity of being on both sides of the fence when it comes to nonprofit communications. She understands how to connect with donors while maintaining the non-profit brand.